Things that make you go “Hhhhmmm.” Like looking into a mirror that faces another mirror. How many times does your image reflect? Infinity?

This is a web image upload of a scan of a print of a photograph of a montage of a bunch of photographs that were taped to a wall and photographed. Did you get that? OK, in other words, someone taped a bunch of photographs to a wall and then photographed those taped-up photos individually, then laid out the individual photos of the photos into this montage and photographed the montage, then that photo of the montage was printed in a book, and then scanned, and then uploaded to the web here, as you see it. That’s six generations of imaging -- at least, right? (Maybe more, because who knows about those images that were taped to the wall – were they original photographs?)

It was that last step or two that really made the image grainy and textured. Not a deliberate effect, but it looks pretty cool -- an ironic happy accident in fact, because the reason Tony Davidson and Kim Papworth (creative directors the London advertising agency Wieden +Kennedy) taped these photographs to the wall in the first place was to stimulate ideas, to lead to something fresh:

Collecting things stimulates the brain. It helps you think of something fresher. We see something and keep it without knowing what we’ll use it for…

…We are very inspired by cross-culture and happy accidents. When things get mixed up the wrong way, they become fresh.